Retail Category
Special Recognition : Ferrari Autoshow, Geneva (Switzerland)
Switzerland
A simple Design with Style which main value is to high-lighten the unique and distinct characteristics of the brands – real icons - which represent the history of the Italian Design in the world. Dynamic light lines cross the walls and connect the areas thought to exhibit not only the cars, the real queens of the space, but also to welcome the guests guiding them into a world made for dreams. This design enhances the sense of belonging to a brand that is not only a tradition for F1 but also represents Italy in the global collective unconscious. The clean and simple lines remind us of the Italian recognizable elegant style.